Piedmont, Lignana

Piedmont Region
"A long experience in rice cultivation matured over five generations, making of a job a real culture asking for continuous improvement." Perinotti & Conte - Owners


Back five generations the Perinotti Family cultivates rice in the Grange Vercellesi, a life dedicated to the research of the excellence and to rediscover varieties of native rice: a courageous and ambitious choice taken in an historic period in which standardization would have been a safer way. The best lots are now packed with the “Gli Aironi” brand: the same birds that stand out also in the company logo, formerly in way of extinction and now returned in great numbers in the Grange, confirming a renewed environmental sensitivity.

The founding Company’s principles are the attention to the environment and the sustainability: since years the family Perinotti uses methods of cultivation of reduced environmental impact and experience innovative techniques. Past and present, tradition and innovation; with the work done by the past generations for the improvement of the crops conditions, for example with hydraulic works that has allowed to reduce to the minimum the usage of chemical products; with the experimentation of the today’s generation that has allowed the attainment of purity and of the variety uniformity, great company treasure.


The crafted husking with the stone guarantees a slight peeling of the grain, thus it maintain the nutrients that are in the external part, responsible of the taste and of the baking strength of the rice. While the working in single lots of production, strictly selected for color, purity and dimension of the grains, and the vacuum conservation, allow the stocking of plots always very fresh and homogeneous.